I spotted this while walking along Chestnut Street the other day. I might be wrong, but my interpretation of this is that 3 of 5 Americans understand the significance of the Kardashians…of which there is no significance. They are famous for literally nothing. The one made a sex tape, and the others are famous for being the sister of a woman who made a sex tape. Therefore, what this is saying is that 3 of 5 Americans are stupid for thinking the Kardashians have significance.
Regardless of the interpretation, I think this is awesome!